"Every tee tells a story from the Cowboy Carter era. Wear the one that speaks to you — or collect them all."
The Cowboy Carter Tour 2025 t-shirt collection is one of the most diverse and story-rich in Beyoncé merch history. From the haunting Jolene tribute to the triumphant Queen Bey crown, each design captures a different chapter of the era. Here’s your complete guide to every official tee — the story behind it and where to get it.
The Signature Series
Jolene Black Tour Tee
A tribute to the iconic Dolly Parton collab moment — bold black with Jolene graphics.
Queen Bey White Tee
Crown and horseshoe graphics on crisp white — the royalty tee of the collection.
Chitlin Circuit White Tour Tee
Honouring Black music history — the Chitlin Circuit tee is a cultural statement.
Red Los Angeles Tour Tee
LA-exclusive red colourway — a city-specific collector’s piece from the tour.
Tour Dates & Global Tees
Global Tour Dates White Tee
All global tour dates scattered across the back — the ultimate world tour keepsake.
This Ain’t A Country Tour Black Tee
The boldest statement of the era — Beyoncé’s genre-defying declaration on a black tee.
Signature Cowboy Carter Tour Tee
The flagship tee of the tour — signature Cowboy Carter branding, essential for every fan.